DALLAS - Masergy Communications Inc. today announced that its Global Partner Program has received a 2016 Internet Telephony Channel Excellence Award. The award honors the company for its channel ecosystem, which helps partners deliver the highest level of service to customers for hybrid networking, managed security and cloud communications solutions.
Channel partners are an important part of tech companies' go-to-market strategies, but not all channel programs are created equal. Masergy has been recognized for going the extra mile when it comes to supporting the channel with tools, information, education and remuneration.
Masergy's channel program accommodates a variety of partner business models:
- Referral Partner - Make an introduction between Masergy and prospective clients.
- Joint Sale Partner - Partner with Masergy solution experts to offer comprehensive solutions for enterprise clients and drive revenue for their core business while sharing in the rewards resulting from Masergy's revenue growth.
- Reseller Partner - Distribute Masergy's innovative solutions while owning the entire customer lifecycle, including invoicing and collection.
"Masergy is in close collaboration with our channel partners to develop joint marketing strategies that continue to produce revenue-growth opportunities," said Chuck Ward, Masergy Global Channel VP. "We are honored that TMC and INTERNET TELEPHONY have recognized our technology, customizable solutions and unparalleled customer support as among the best in the industry."
Masergy continues to focus on channel support and recently announced the promotions of Bill Madison to Vice President, Strategic Partner Program and Kristy Thomas to Vice President, Cloud Communications. In addition, Chuck Ward has been named a 2016 Channel Chief by CRN. Ward is among a distinguished group of executives recognized for outstanding achievement in driving growth and revenue for their organizations, as well as extraordinary channel leadership.