Draper, Ut. - The Technology Channel Association (TCA) today named Rob Butler as its new president. The TCA board is made up of industry leading master agents, leadership from one of the country's largest VAR's, the past Editor-in-Chief of the leading telecom and cloud industry magazine, an author and consultant for sales enablement and marketing, the founding President of the Women in the Channel, and the best direct agents that the industry has developed.

Rob Butler is currently the managing partner for Crossvergence, which provides consultation, procurement and management of telecommunications services for large and multi-location businesses.

The Technology Channel Association (TCA) is a non-profit organization that will serve as the industry’s first-ever trade association with a mission to promote the growth and success of the indirect sales channel.