SAN DIEGO - Telecom Brokers' portfolio of leading edge technology providers just got a little bigger today. The Orange County based telecommunications consulting firm has been steadily growing since 1998. The addition of Effortless signals not only a new partnership for the two companies, but also shows Telecom Brokers' readiness to fuel the steady uptick in business' desire to offload the IT department's routine tasks like adding new users, upgrading software, and making simple changes to the individual users in the company. The private all-in-the-cloud model Effortless provides is one their clients claim not only saves them money on staffing, but adds additional security and freedoms they never thought possible.
Nancy Ridge, Executive Vice President of Telecom Brokers said, "one of the key areas Telecom Brokers and its partners serve is the SMB market. They represent one of the biggest segments of our business yet have been under-served by cloud providers. Effortless will fill that need. They bring the technology, the know-how and the focus to our SMB customers."
The relationship Effortless promotes is one that alleviates a company's need for the demand on IT staffing. Even the migration is covered by the Effortless team. "Our clients don't need IT staff to do the nitty gritty anymore." said Benjamin Gayheart, Founder and President of the cloud computing and security firm headquartered in Las Vegas, Nevada. "With our 24-hour support and proactive monitoring of the entire business network, IT staff at the company can now focus on business-advancing projects."
The company got started in the Las Vegas gaming industry, and has grown to serve SMBs across the United States and reaches industries not just in gaming, but also healthcare, legal, retail, insurance, hospitality, construction, manufacturing - and the list goes on. And their rapid growth is not at the cost of their clients; says longtime customer and famed Vegas CIO Richard Faircloth, "I am thrilled to say that Effortless is vital to our all-new resort and remains a part of the new Tropicana Las Vegas family."
Effortless was born from the need to bring cost savings to clients during the 2008 economic downturn, a time that required decreasing costs for businesses all while upholding even more stringent compliance requirements. Gayheart says, "we got our start in one of the highest regulated industries out there - the casino gaming industry. Even before it was mandatory we were delivering the compliance requirements of PCI, HIPAA, and HITECH in our solutions to casinos up and down the strip. It was natural for us to expand to healthcare and other regulated industries with the compliance practices we have in place. Last year we even became SSAE 16 Certified."
In addition to the Desktop-as-a-a-Service (DaaS) product Effortless Desktop, Effortless created a product it calls Effortless Defense. This came about as the need grew for and advanced layer of security for clients of Effortless Desktop. This product provides an added layer of security that goes beyond the expected firewall, SPAM filter, and anti-virus. It is included with every Effortless Desktop and available as a stand-alone Security-as-a-Service offering.